One of the more interesting bits to come out of Call of Duty XP this weekend was Operation Kingfish, the successor to the fan film Find Makarov from earlier this year.
Operation Kingfish is something of a success story; after many mistook Find Makarov for a part of Activision’s MW3 marketing campaign, the publisher hunted down the men and women behind it—but not to shut them down. Instead, they wanted to put the team to work crafting a sequel.
I arrived at Call of Duty XP unprepared for the level of loyalty the series commands, and the nature of that loyalty; if you had asked me a year ago, I might have questioned whether the fanbase was really there. Not in terms of scale, of course, but in terms of investment—everyone (almost literally) plays Call of Duty, but does it control the type of entrenched fan that seeks (or demands) an experience like this?
I wondered what niche XP filled, what need it answered.
Or, to put it another way: a lot of people watch Survivor, just like a lot of people watch Star Trek—but you can’t really have a Survivor convention the way you can have a Star Trek convention—it can’t be leveraged that way, and it doesn’t need to be. I thought Call of Duty the same.
Turns out I was wrong.
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