I arrived at Call of Duty XP unprepared for the level of loyalty the series commands, and the nature of that loyalty; if you had asked me a year ago, I might have questioned whether the fanbase was really there. Not in terms of scale, of course, but in terms of investment—everyone (almost literally) plays Call of Duty, but does it control the type of entrenched fan that seeks (or demands) an experience like this?
I wondered what niche XP filled, what need it answered.
Or, to put it another way: a lot of people watch Survivor, just like a lot of people watch Star Trek—but you can’t really have a Survivor convention the way you can have a Star Trek convention—it can’t be leveraged that way, and it doesn’t need to be. I thought Call of Duty the same.
Turns out I was wrong.