One of the more interesting bits to come out of Call of Duty XP this weekend was Operation Kingfish, the successor to the fan film Find Makarov from earlier this year.
Operation Kingfish is something of a success story; after many mistook Find Makarov for a part of Activision’s MW3 marketing campaign, the publisher hunted down the men and women behind it—but not to shut them down. Instead, they wanted to put the team to work crafting a sequel.
Saturday was the last hurrah for Activision’s first fan-event for Call of Duty, and I made sure to sit down with the new Spec Ops Survival mode before tactically ex-filtrating via zipline (followed by epic shuttle bus).
I was teamed up with a girl who hadn’t yet played Survival herself, and she asked me if it was akin to zombie mode from Treyarch’s parallel series. I hadn’t though of it that way, but the comparison is apt; Survival is the Modern Warfare stab at the now ubiquitous horde mode concept, much like zombie mode was for Treyarch.
The difference, of course, is that Modern Warfare puts a slightly more in-universe spin on things—and a little more traditional, too. Treyarch’s zombie maps have been increasingly experimental, putting bizarre twists on Call of Duty gameplay—but Survival takes a different approach, instead packaging the standard COD trappings in a reasonably straightforward Battle Royale, though that’s not to say there are no new ideas.
I arrived at Call of Duty XP unprepared for the level of loyalty the series commands, and the nature of that loyalty; if you had asked me a year ago, I might have questioned whether the fanbase was really there. Not in terms of scale, of course, but in terms of investment—everyone (almost literally) plays Call of Duty, but does it control the type of entrenched fan that seeks (or demands) an experience like this?
I wondered what niche XP filled, what need it answered.
Or, to put it another way: a lot of people watch Survivor, just like a lot of people watch Star Trek—but you can’t really have a Survivor convention the way you can have a Star Trek convention—it can’t be leveraged that way, and it doesn’t need to be. I thought Call of Duty the same.
Turns out I was wrong.
Team Sugar answered the call and descended upon Los Angeles yesterday for Activision’s debut of Modern Warfare 3’s multiplayer component at Call of Duty XP, striking fear in the hearts of decent Americans everywhere with our radical Canadian notions.
After being briefly lost in the shuffle as hundreds of Xbox’s were claimed by other raging nerd-journos, I eventually got my hands on the game—and found an equal share of the expected and unexpected.
Call of Duty has made its mark by endlessly refining a very particular product; succeeding in the science of visceral, fast-paced close-quarter combat, in a shooter where shooting is even more integral than the name implies.
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