With the recent dismay of many to the boxart for next year’s Bioshock Infinite, and Irrational’s Ken Levine making the case that such visual concerns are a marketing tool for garnering the interest of those unfamiliar with a game versus those already invested, I’m going to go sideways and give a nod to the cover for Naughty Dog’s upcoming post-apocalyptic tale, The Last of Us, which recently cemented its exclusive PlayStation 3 release date as May 7th, 2013.
Levine certainly isn’t wrong that the cover for any product is a critical marketing window to consumers, a key opportunity to make a statement about the product.
While The Last of Us doesn’t feature the rare punch to the face marketing pitch I might normally champion as a gamer, the image has grabbed me instead for its subtle message about the comprehension of the subject matter it aims to create a convincing world from for its characters, so much so that I feel the need to spew a few words exploring just how it does so below.
