Announced during Sony’s presentation at E3 today was the incoming Playstation Plus subscription service. With the continued success of Xbox Live, plans from Activision to implement a subscription model within the Call of Duty franchise, and this latest announcement from Sony, the subscription model is quickly becoming ubiquitous within the game industry. Sony’s announcement was no surprise, having been the stuff of rumour for months, and a total inevitability, considering certain realities. If you imagine a great, serpentine creature twisting, wringing it’s hands and salivating uncontrollably, you probably have a fair understanding of how Sony has observed Microsoft’s Xbox Live Gold service for the past several years, and know that this day always existed somewhere in the imminent future.